Privacy policy

Last Updated: April 2, 2026

At The Vantage Goods ("we," "us," "our"), we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal data when you visit our website www.thevantagegoods.com (the "Site") or make a purchase from us.

This policy is published in compliance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection (DPDP) Act, 2023.

1. INFORMATION WE COLLECT

We collect information that you provide directly to us and information that is collected automatically when you use our Site.

a) Information You Provide

Personal Identification: Full name, email address, phone number, billing and shipping address
Payment Information: Payment method details (processed securely through third-party payment gateways — we do not store your card details)
Account Information: Username, password, and preferences when you create an account
Communication Data: Any information you provide when contacting our support team, submitting reviews, or filling out forms
Order Information: Product details, order history, and transaction records

b) Information Collected Automatically

Device Information: IP address, browser type, operating system, device identifiers
Usage Data: Pages visited, time spent on pages, click patterns, referring URLs
Location Data: Approximate geographic location based on IP address
Cookies & Tracking: Data collected through cookies, pixels, and similar tracking technologies (see Section 7)

2. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

Order Fulfillment: Processing, shipping, and delivering your orders
Communication: Sending order confirmations, shipping updates, and responding to inquiries
Account Management: Managing your account and providing customer support
Marketing: Sending promotional offers, newsletters, and product recommendations (with your consent)
Site Improvement: Analyzing usage patterns to improve our website, products, and services
Security & Fraud Prevention: Detecting, investigating, and preventing fraudulent transactions and unauthorized access
Legal Compliance: Complying with applicable laws, regulations, and legal processes

3. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share your data with the following categories of third parties, strictly as necessary:

Payment Processors: Razorpay, GoKwik, or other payment gateways to process transactions securely
Shipping Partners: Courier services and logistics companies (e.g., Shiprocket, Delhivery, Blue Dart) to deliver your orders
Analytics Providers: Google Analytics, Meta (Facebook) Pixel for website analytics and advertising
Email/SMS Service Providers: For transactional and marketing communications
Legal Authorities: When required by law, court order, or government regulation

4. DATA STORAGE & SECURITY

Your data is stored on secure servers provided by Shopify Inc. (our e-commerce platform). We implement industry-standard security measures to protect your personal information, including:

SSL/TLS encryption for all data transmitted between your browser and our Site
PCI-DSS compliant payment processing
Access controls and authentication protocols for internal systems
Regular security assessments and monitoring

While we strive to use commercially acceptable means to protect your personal information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

5. YOUR RIGHTS UNDER THE DPDP ACT, 2023

Under the Digital Personal Data Protection Act, 2023, you have the following rights as a data principal:

Right to Access: You can request a summary of your personal data that we process
Right to Correction: You can request correction of inaccurate or incomplete personal data
Right to Erasure: You can request deletion of your personal data, subject to legal retention requirements
Right to Withdraw Consent: You can withdraw your consent for data processing at any time (this will not affect the lawfulness of processing based on consent before its withdrawal)
Right to Grievance Redressal: You can raise a complaint by contacting us (details in Section 10)
Right to Nominate: You can nominate another person to exercise your rights in case of death or incapacity

To exercise any of these rights, please contact us at support@thevantagegoods.com. We will respond to your request within 30 days.

6. DATA RETENTION

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Specifically:

Order Data: Retained for a minimum of 8 years for tax and accounting compliance
Account Data: Retained until you delete your account or request erasure
Marketing Data: Retained until you unsubscribe or withdraw consent
Analytics Data: Retained in anonymized form indefinitely for trend analysis

7. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to enhance your browsing experience. Types of cookies we use:

Essential Cookies: Required for the Site to function (e.g., shopping cart, login sessions)
Analytics Cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics)
Marketing Cookies: Used to deliver relevant advertisements (e.g., Meta Pixel, Google Ads)
Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our Site.

8. CHILDREN'S PRIVACY

Our Site is not intended for children under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a child, we will take steps to delete it promptly. If you believe we have collected data from a minor, please contact us immediately.

9. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

10. GRIEVANCE REDRESSAL

In accordance with the Information Technology Act, 2000 and the DPDP Act, 2023, if you have any grievance regarding the processing of your personal data, please contact us at support@thevantagegoods.com. We shall acknowledge your complaint within 48 hours and resolve it within one month from the date of receipt.